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Do you have business intelligence, research, performance data and education that will help the bank insurance and securities community make better-informed business decisions, grow their businesses, and advance their personal brand and professional stature? Then submit a webinar proposal!   

Webinars are free for member companies and $50.00 for non-members. If you have questions about membership, please call 202-367-1111.

BISA Webinar Series


Title: Learn How to Leverage the World of Online into Qualified Leads and Sales

Date: Thursday, October 26, 2017

Time: 2:00 - 3:00 PM ET

Registration and Cost: Free for BISA members. $50.00 for non-members.

Speaker: Tony Cole, President of Anthony Cole Training Group


Webinar Description:

The Guide to Creating and Converting Sales Leads
As a Sales Leader, you cannot afford to miss this. 

Finding sales leads is not a new problem, just a different form of the problem that has faced salespeople since salespeople started selling.  Buyers drive the process now—the when, the where, the who. These buyers are online researching and gathering information, choosing who they want to buy from and when they are ready to do so.  This changing environment requires a different approach by salespeople.  Your salespeople need to learn proven methods to find and connect with real buyers.

Sales managers will leave The Guide to Creating and Converting Sales Leads Workshop with a process to teach their salespeople including:

  • A clear understanding of the effects of the changing Buyer’s Journey on the sales role
  • Back to Basics with consistent execution of target planning, a well-honed introduction methodology and a process to attract more prospects like their top 20% book of business
  • How to effectively use technology like LinkedIn to engage more of the right people in conversations
  • Today’s Effective Selling System:  Making the change from selling to helping buyers make informed decisions 
Presenter Biography: 
Since 1991, Tony Cole and Anthony Cole Training Group have specialized in Sales Talent Acquisition and Development for banking, insurance and financial services companies. Tony is a recognized expert in utilizing science-based, data-driven research to help companies build a Sales Managed Environment®. Sales Managed Environment® Certification, supplies a directed, intentional coaching and talent development process for sales managers. Hire Better Salespeople brings a thoroughly detailed, different and effective approach to hiring salespeople who can and will sell. With its dedicated focus on helping financial firms grow, ACTG has become the Financial Industry’s Source for Revenue Growth. 

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