Bank Insurance & Securities Marketing Advertising Opportunities...

BISM Overview

Reach Thousands of Bank Insurance, Investment And Securities Professionals Who Speak Your Language

Bank Insurance & Securities Marketing (BISM) is the official publication of the Bank Insurance & Securities Association (BISA). Since 1992 (BISM was formerly published as Bank Insurance Marketing from 1992 to 2002), this quality publication has set the standard for in-depth industry reporting.

Bank Insurance & Securities Marketing’s reputation for high-caliber editorial is well-deserved as the magazine continues to offer readers expert advice, exemplary editorials, in-depth articles and timely news updates.

As the barriers between securities, insurance and traditional banking are removed, Bank Insurance & Securities Marketing will continue to guide industry leaders as they navigate the challenges of the future, providing quality editorial coverage and feature features including:

• Penetrating profiles of successful bank insurance and investment programs
• Attention to the "next wave" of bank insurance and investment products, including mutual funds, annuities, securities, variable life insurance, single premium life insurance and long-term health care insurance
• Expert commentary on key legislative, regulatory and judicial decisions that affect the bank insurance and securities marketplace
• Regular reports on the latest research and studies in such areas as agent compensation, program productivity and industry trends
• Practical "how-to" information regarding marketing, sales management, compliance procedures, operations and technology
• Special supplements focusing on timely industry issues such as retirement planning and technology

2008 EDITORIAL CALENDAR:

WINTER ISSUE:
• Meeting the Needs of the High Net Worth Client
• Special Supplement: RETIREMENT MANAGEMENT

SPRING ISSUE:
• Focus on Insurance Solutions

SUMMER ISSUE:
• Special Supplement: FOCUS ON ANNUITIES

FALL ISSUE:
• Guaranteed Income Products for Today’s Marketplace

Each issue of BISM also provides in-depth editorial coverage on these topics:

• Technology
• Successful bank insurance and investment programs
• Compliance and legal issues
• Federal and state regulatory updates

For full details on these supplements, contact Marianne Erwin at (541) 684-0214.

Editorial Profile

Bank Insurance & Securities Marketing serves as a primary resource for the industry, with in-depth coverage on successful bank programs, products, services, compliance issues, marketing, technology, legislative and regulatory developments and more. Cover stories showcase successes, trends and innovations in the bank insurance & securities marketplace.

Leading voices in the bank & securities industry write columns for Bank Insurance & Securities Marketing. Their spirited commentary on critical issues makes BISM the magazine that industry professionals read and keep as a reference guide. BISM’s loyal readership is why leading companies across the nation continue to advertise in this magazine.

Bank Insurance & Securities Marketing’s reputation for excellence and vitality in bank insurance & securities reporting is well-earned. Articles are timely, detailed and useful because BISM’s contributing editors don’t just report the news, they help make it. They build successful bank insurance & securities operations, increase profit margins, facilitate compliance, conduct market research and work to secure bank insurance & securities powers. BISM’s contributing editors know what is important to their industry, and they report it.

BISM does not focus only on the most successful bank insurance programs. It deals with questions germane to all programs, with articles covering such topics as:

• The Retirement Opportunity More Banks Are Embracing
• The Spitzer Investigation & What It Means for Insurance Sales
• Selling Insurance: Let Us Count the Ways
• Is the Tide Turning for Bank Sold Funds?
• E-Mail Tools Help Keep Broker/Dealers Compliant
• Technology Buoys Retial Bank Investment Growth
• Annuity Suitability Requirements
• First Tennessee Bank Excels at Targeting Investment Customers
• Code of Ethics: Will It Drive Good Conduct?
• Integrating Life Insurance Into Investment Programs

Along with in-depth articles focusing on successful bank programs and important issues facing the bank insurance & securities marketplace, Bank Insurance & Securities Marketing carries these regular columns, contributed by industry experts:
• FROM WASHINGTON     • TECHNOLOGY     • REP MANAGEMENT
• FROM THE STATES      • SALES MANAGEMENT     • BISA NEWS & CALENDAR

Readership Profile

BISM Readership At-A-Glance:

11,000 Industry Leaders from BISA member firms:

• 900 BISA core membership
• 2,960 participants in BISA conferences, programs & workshops
• 7,200 investment & insurance sales reps, with request from member firms to deliver BISM to these individuals

11,750 Specifically Targeted Audience from Well-Researched Resources

• 1,100 subscriber requests from BISA website
• 5,500 senior managers at banks & credit unions, obtained quarterly from information provided to bank regulators
• 3,500 top executives in banks, provided by Bank Insurance Marketing Research Group
• 1,650 from relevant industry directories & sources

BISM’s Circulation Targets Over 22,500 Senior Managers in Bank Insurance & Securities Programs, Providing An Ideal Target Audience for Marketing Insurance, Investment and Securities Products and Services to Banks.

Bank Insurance and Securities Marketing is the BISA’s quarterly print communications vehicle to support members and the larger industry. As such its mission is to provide information to BISA member firms and their employees as well as to reach out to the broader industry to help increase the level of professionalism.

Bank Insurance and Securities Marketing magazine’s subscriber base starts with a focus on in-depth communications to the Association’s membership. The membership ranges from the largest Bank and Thrifts in the country to Community Banks and Credit Unions of all sizes. Over 900 primary contacts and committee participants at member firms form the initial core of the list. Added to that core are another over 2,960 participants in prior conferences, programs, and workshops of the Association. In addition to this, member firms have provided lists of over 7,200 investment and insurance sales representatives at their firms and requested that the association deliver the magazine to these individuals. This forms a core of over 11,000 subscribers within member firms.

As part of the association’s outreach program, Bank Insurance and Securities Marketing is made available to individuals throughout the industry. During 2005 the BISA web site generated over 1,100 additional subscription requests. To assure communication with banks and credit unions of all sizes throughout the industry, the Association supplements its subscriber base with information obtained from data reported on a quarterly basis to bank regulators. Approximately 5,500 Presidents, CEOs, and Chief Financial Officers at depository institutions with significant investment or insurance program revenue relative to the size of the institution pass the Association’s screen for its outreach program. This is supplemented with an additional 3,500 names of key marketing and compliance executives from banks of all sizes researched and assembled by the Bank Insurance Marketing Research Group. In smaller depository institutions these Executives are the key decision makers and are instrumental in the success of their firms’ securities and insurance programs.

Finally, as a part of its outreach program, the Association has compiled over 1,650 names of individuals it wishes to reach from a variety of relevant industry directories and sources. This provides the Association with a core of 11,750 key individuals as part of its outreach program to reach the large number of Community Banks and Credit Unions that are active in the industry.

This supports the BISA with a balanced communications approach to serve its members as well as to reach out and educate participants in the broader bank insurance and securities industry. The Association’s interests in communicating deeply within member firms, as well as reaching out broadly to key executives across the industry are well aligned with advertisers’ objectives.

BONUS CIRCULATION:

3,000 BONUS with distribution to bank insurance & investment executives at BISA seminars and conferences

8,000 BONUS with a link to your company’s website on BISM Online, FREE to BISM four-time advertisers and supplement sponsors!

Special Supplements

Promote Your Company’s Products & Services To A Select Target Audience When You Sponsor An Advertising / Editorial Supplement

The BISA’s special supplements focus on specific industry topics and provide advertisers with an excellent way to reach a niche audience composed of industry leaders looking for information on particular topics of interest.

BISA supplements are published in conjunction with Bank Insurance & Securities Marketing magazine, highlighted with a separate, distinct look from the rest of the magazine.

In 2007, BISM will run two special supplements:

WINTER 2007 ISSUE: RETIREMENT PLANNING

SUMMER 2007 ISSUE: SPOTLIGHT ON ANNUITIES

Under the watchful eye of Andrew Singer, veteran industry reporter and longtime Editor-in-Chief of Bank Insurance & Securities Marketing, the content of the supplement provides readers with valuable information. Rather than "filler" or "advertorials," the supplement provides in-depth, practical information for industry executives, creating fertile ground for advertisers to reach an interested and ready-made audience.

Three levels of supplement sponsorship are available. A complete listing of the privileges offered by each sponsorship level is noted at http://www.bisanet.org/specsup. For example, the Premium Sponsorship offers these marketing opportunities:

• Two Full page, full color ads
• Two full pages of editorial
• Additional circulation, reaching a total of 32,500
• 500 free copies for promotional distribution
• Supplement editorial appears on BISM Online, along with the company’s logo and contact information
• Low-cost reprints

For more information, contact Marianne Erwin
Tel. (541) 684-0214 / Email: bism.ads@bisanet.org

REACH 32,500 INDUSTRY LEADERS

The BISA supplements target 32,000 senior managers in bank insurance & investment programs, using the following effective channels:

• Bank Insurance & Securities Marketing magazine, with a circulation of 22,500
• BISM Online, providing distribution to an additional 8,000 e-mail subscribers (and accessible to 11,000 who log on to the BISA website each day)
• 1,500 BISA conference attendees
• Sponsor distribution - up to 500 copies provided free

SPECIAL RATE DISCOUNTS

BISM offers our advertisers several ways to save on your 2008 advertising budget.

25% OFF any ad, any time for BISA Leadership Members (For more information about BISA membership, go to: www.bisanet.org/membership)

25% OFF regular, one-time ad rates when you place a four-time, consecutive ad insertion by

20% OFF for BISA conference sponsors & exhibitors

.... For Special Supplement Sponsors:
25% OFF for BISA Leadership members
20% OFF for BISM four-time advertisers

NOTE: Discount rates are net (agency commissions must be added separately). Advertisers receive one discount only: no combination discounts are available except as noted for the special supplements.

2008 Advertising Rates

BLEED: ADD 10%

SPECIAL RATE DISCOUNTS:

BISM offers our advertisers several ways to save on your advertising budget:

Sponsorship packages range from $7,000 to $15,000. Rate discounts are available:

25% DISCOUNT to BISA Leadership Members

20% DISCOUNT to BISM four-time advertisers

$500 DISCOUNT for all early-bird sign-ups:
     Winter issue: January 5, 2007
     Summer issue: July 1, 2007

SAVE MORE, REACH MORE
With A Four-Time Ad Insertion

Four-time advertisers receive a link to their website on the BISM Online segment of the BISA Website for a full year - a $1,200 VALUE.. The BISA website receives 11,000 hits and 1,200 unique users a day.

Four-time advertisers receive special discount rates as well as exclusive spotlights at BISA’s annual meeting and fall conference.

Ad Dimensions

Mechanical Requirements

BISM requires all art to be submitted in digital format, provided on disk (no emailed artwork will be accepted).

Who Should Advertise?

Companies Marketing Insurance, Investment and Securities Products and Services to Banks Benefit from Advertising in BISM:

Fixed Annuities
Variable Annuities
Term LIfe Insurance
Variable Life Insurance
Property & Casualty
Personal Lines Insurance
Licensing & Compliance
LTC, Health & Disability
Mutual Funds
Risk Management
Training & Education
Research & Marketing
Securities
Retirement Plans
Reinsurance
Software / Systems
Sales & Marketing
Technology Support
Third Party Marketers

List of BISM Advertisers

Aetna
AFLAC
AIG American General
Allstate Insurance
American Financial Group
American National Insurance
American Skandia
Ameriprise
AmerUs Life Insurance
Argo Data Resource Corp.
Aviva Life Insurance Co
AXA Distributors
Balboa Life & Casualty
Banc Insurance Services
Bank Broker/Dealer Solutions
BISYS Education Services
Coventry Financial
Capitol Licensing Corporation
Centurion
CIGNA Financial Services
Colonial Life Insurance
Conseco
COVA
Curian Capital, LLC
CreditRe
CSC Financial Services
Dearborn Financial
Depository Trust & Clearing Corp.
Duerr Financial
EAI Information Systems
Essex Corporation
ExStream Software, Inc.
E-Z Data, Inc.
Fidelity Investments
Financial Profiles
First Penn-Pacific Life
Fisi/Madison
Focused Investments
Genworth Financial
Great-West LIfe & Annuity
Hartford Life
Huntington
Independent Financial Mktg. Group
ING
Institute of Financial Education
Insure.com
INVEST Financial
Investor Life Services
Jackson National Life
Jefferson-Pilot
John Hancock
Keyport Life Insurance
Landmark Technology Partners
Liberty Funds
LicensedBanker.com
Lincoln Benefit Life
Lincoln Financial Institutions Group
Lincoln National Financial
Linsco/Private Ledger Corp.
Manulife
MassMutual
Metlife Investors
Mid-America Partners
Midland National Life
Miningham & Oellerich, Inc.
Minnesota Life Insurance
Morningstar
Mutual of Omaha
National Home Life Assurance
Nationwide
Navigant Consulting
New England Financial
North American Company
Old Republic
Pershing
PFIC
PrimeVest Financial
Principal Financial
Progressive Financial
Protective Life
Provident Mututal Life
Prudential
Raymond James
Royal & Sun America
Security First
Symetra Financial
Standard & Poors
StoneEagle Insurance Systems
Sungard Insurance Systems
Talbot Financial
The Phoenix Companies
Travelers
Truebridge Financial Marketing
United Services Life
US Allianz
UVEST
Van Kampen Investments
VantisLife Insurance Co.
VIP Insurance
Wells Real Estate Funds

Contact Information

TO ADVERTISE:
Marianne Erwin
Ph. (541) 684-0214

SEND DIGITAL ARTWORK ON DISK TO:
Bank Insurance & Securities Marketing
154 East Boston Post Road
Mamaroneck, NY 10543
Attn: Andrew Singer
Ph. (914) 381-7475

SEND AD INSERTION CONTRACTS TO:
Bank Insurance & Securities Marketing
4090 Berrywood Drive
Eugene, OR 97404
Attn: Marianne Erwin
Ph. (541) 684-0214
Fax (541) 684-0215

SEND INVOICE PAYMENTS TO:
Bank Insurance & Securities Marketing
303 West Lancaster Avenue, Suite 2D
Wayne, PA 19087-3938
Attn: Linda Henderson
Ph. (610) 989-9047