BISM Readership Profile...

BISM’s Circulation Targets Over 22,500 Senior Managers in Bank Insurance & Securities Programs, Providing An Ideal Target Audience for Marketing Insurance, Investment and Securities Products and Services to Banks.

Bank Insurance and Securities Marketing is the BISA’s quarterly print communications vehicle to support members and the larger industry. As such its mission is to provide information to BISA member firms and their employees as well as to reach out to the broader industry to help increase the level of professionalism.

Bank Insurance and Securities Marketing magazine’s subscriber base starts with a focus on in-depth communications to the Association’s membership. The membership ranges from the largest Bank and Thrifts in the country to Community Banks and Credit Unions of all sizes. Over 900 primary contacts and committee participants at member firms form the initial core of the list. Added to that core are another over 2,960 participants in prior conferences, programs, and workshops of the Association. In addition to this, member firms have provided lists of over 7,200 investment and insurance sales representatives at their firms and requested that the association deliver the magazine to these individuals. This forms a core of over 11,000 subscribers within member firms.

As part of the association’s outreach program, Bank Insurance and Securities Marketing is made available to individuals throughout the industry. During 2005 the BISA web site generated over 1,100 additional subscription requests. To assure communication with banks and credit unions of all sizes throughout the industry, the Association supplements its subscriber base with information obtained from data reported on a quarterly basis to bank regulators. Approximately 5,500 Presidents, CEOs, and Chief Financial Officers at depository institutions with significant investment or insurance program revenue relative to the size of the institution pass the Association’s screen for its outreach program. This is supplemented with an additional 3,500 names of key marketing and compliance executives from banks of all sizes researched and assembled by the Bank Insurance Marketing Research Group. In smaller depository institutions these Executives are the key decision makers and are instrumental in the success of their firms’ securities and insurance programs.

Finally, as a part of its outreach program, the Association has compiled over 1,650 names of individuals it wishes to reach from a variety of relevant industry directories and sources. This provides the Association with a core of 11,750 key individuals as part of its outreach program to reach the large number of Community Banks and Credit Unions that are active in the industry.

This supports the BISA with a balanced communications approach to serve its members as well as to reach out and educate participants in the broader bank insurance and securities industry. The Association’s interests in communicating deeply within member firms, as well as reaching out broadly to key executives across the industry are well aligned with advertisers’ objectives.

BONUS CIRCULATION:

3,000 BONUS readers with distribution to bank insurance & investment executives at BISA conferences

8,000 BONUS readers with a link to your company’s website on BISM Online, available FREE to BISM four-time advertisers and special supplement sponsors!