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Mission, Vision, and History
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BISA's Mission

BISA's mission is to inspire and support member firms and financial professionals within the dedicated community of banks, credit unions, and industry partners focused on providing best-of-class, holistic life planning through wealth management, technology, investment, and insurance solutions.


BISA's Vision

The vision of BISA is to serve as the thought leader and voice of the industry for bank and credit union investment services, wealth management programs and industry partners.


The History of BISA

The Bank Insurance and Securities Association (BISA) was formed in October 2002 as a result of the Bank Securities Association (BSA) and the Financial Institutions Insurance Association (FIIA) merger.

Founded in 1987, the Bank Securities Association (BSA) is the nation’s leading trade association dedicated to serving the needs of those responsible for marketing securities, insurance, and other investment products through commercial banks, trust companies, savings institutions, and credit unions.  The membership includes financial institutions of all sizes, their broker / dealer and mutual fund subsidiaries, and firms providing products and / or services to support these operations.

Founded in 1989, the Financial Institutions Insurance Association (FIIA) is a not-for-profit corporation comprised of financial institutions, insurance companies, third-party marketers, service providers and state banking trade associations active in the marketing of insurance and annuities.  It is the nation’s largest trade association of its kind to embrace all financial institutions – bank holding companies, national banks, state-chartered banks, thrifts, card issuers, credit unions, mortgage companies, and finance companies that sell insurance to consumers and businesses.


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