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Circle of Excellence - LeAnn Rummel
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LeAnn Rummel



Executive Vice President and National Sales Manager
Cetera Investment Services







LeAnn Rummel joined PrimeVest in 1992 and currently serves as national sales manager. In this capacity she oversees all sales functions including financial institution relationship management, sales support, product management, Rep on Demand, representative recruitment, sales supervision and strategic partner relations. In addition, she is part of the firm’s Executive Committee and acts as President of Cetera’s Insurance Agencies.  Also, she serves as a BISA (Bank Insurance Securities Association) Board Member.

Prior to her current appointment, LeAnn was vice president - financial institution channel and product marketing for ING Advisors Network’s Marketing Team. Before that, she held the position of vice president of product sales and marketing for PrimeVest, managing the firm’s creative services team as well as the cash management, life insurance, retirement planning, financial planning and investment advisory departments.

LeAnn’s tenure in the financial services industry spans more than 25 years. She is qualified as a general securities representative (Series 7), a general securities principal (Series 24) and a uniformed securities agent (Series 63). She also possesses her insurance licenses.

LeAnn received a Bachelor of Science degree in Business Administration with a marketing and ecomomics emphasis from Iowa State University.

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